Adria Solutions choose Instilled to design and implement a complete rebrand.
North West based Digital, IT and Marketing sector recruitment consultants appointed Instilled in August to help realign their brand.
The project started with initial meetings in August. From the outset it was clear that the business had completely outgrown it’s existing branding. We spent some time researching the market sector, competitors and gaining a good understanding of Adria and its people before embarking on any creative ideas. It soon became clear that the core to Adria’s success was their people and the approachable and friendly way in which they do business. It was this understanding that laid the foundations for our brief.
The new logo uses a rounded and less formal modern font. We used the existing Adria blue to retain some brand heritage and instilled two core brand features into the logo, incorporating a friendly nature in the highlighted yellow smile along with the Adria degree mark which denotes the three sectors of operation and includes the smile element. Combined and used as a degree mark this helps Adria communicate their 360 degree approach to recruitment.
Central to the project was the development of a new WordPress website. The site now has an updated jobs board and an open, easy to read layout. As with all the sites we build at Instilled, special attention is given to ensure that the site is easy to amend, change and grow alongside the business. https://adriasolutions.co.uk/
Bespoke illustrations and promotional materials
” Since appointing Instilled the business brand has been completely transformed. This has made a real positive difference not only to how our clients and candidates perceive us but also within the team here at Adria. The new branding and website genuinely reflects Adria’s core values and we are delighted with the outcome! The team at Instilled took the time to understand how we go about helping our candidates and clients and their thorough research really has paid off. We now have a brand to be proud of and a future proof website which now acts as a central hub for all our outgoing communications.“Rachael Dunne
Marketing Manager Adria Solutions