Gravity Consulting Engineers

Gravity Consulting based in Berkshire is a highly respected engineering consultancy and service some of the biggest home builders in the south of England. Gravity approached Instilled to design and build a contemporary website to better reflect the size and quality of the work they are undertaking.

Our first priority was the take the existing logo and begin to develop this into the brand. We established a colour palette and created a library of secondary graphics and animations to reinforce the corporate identity. We played on the ‘Gravity’ name with the use of arrows, apples and silhouetted figures looking up to add further personality.

A portfolio of projects was an important feature of the site and we took the existing Project content from the old site, creating a new custom post type and adding a searchable interface for project categories. We also created a new custom post type for the Gravity Team and displayed this by the company’s two locations. Subtle animations on the brand elements added vibrancy and movement to the site, making it more visually interesting and leading the user around the content areas.

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