Our brief was to reinvigorate the Harold Stock brand and develop a new website. Harold Stock & Co are a long established full-service law firm with offices throughout the Greater Manchester area.
We spent time with the client and established an understanding of the Harold Stock brand. It became clear that the business is known for its friendly down-to-earth approach and it is this that separated Harold Stock from there competitors. The previous branding didn’t reflect these approachable values and a better sense of business scale also needed to be communicated more effectively.
Using the existing colours we developed the brand colour palette and created a ‘HaroldStock’ landscape. This enabled us to better illustrate the geographic scale of the business and use graphic elements within the landscapes to clearly show the breadth of services offered.
The Use of illustration creates a highly distinctive brand and helps reflect the friendly and approachable nature of Harold Stock & Co. The existing logo was well known in the North West so to retain brand heritage the logo has simply been redrawn and uses a new modern font helping to signal that Harold Stock is innovating and changing.
The rebranding project has included a new WordPress website and print materials. The site has been developed to unsure ease of use for the client. Enabling the team at Harold Stock to use the website as a genuine business tool.
Full set of brand guidelines were created for all stakeholders in order to police and protect the consistency of the new branding.