What we delivered:
New logo and branding. Complete redesign and development of the website. Stationery and marketing print materials.
Mitchetschlager violins, violas and cello’s are world renowned. Hand crafted here in Manchester these beautiful bespoke instruments go to top professional musicians and orchestras from around the world. Helen Mitchetschlager set up the business some 28 years ago works incredibly closely with her clients to guarantee the instrument is perfect for each musician.
We worked closely with the client to ensure the new logo and consequent branding highlighted the craftsmanship that goes into the making of each instrument. The new logo was developed from an ancient musical mark and we used a modern serif font as the logotype to help balance the 2 sides of the business – the traditional maker’s craft and modern forward thinking business. The brand colours reflect the colours of the instruments varnishes and the workshops in which they are used.
Aware that it’s the instruments themselves that are the core of the brand we embedded a short audio clip of a classic cello piece played on a Mitchetschlager cello. This clip then acts as audio branding when landing on the home page. It was important that the website was a business tool and not simply a shop window, so we created custom page templates, custom fields for user content input and social media integration. We also provided Word Press training and support.
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