Kemtile turns to Instilled for rebrand after US acquisition.

Old and new logo by Instilled

Kemtile is one of the UK’s leading specialist hygienic flooring suppliers to the food and drink industry. The company was recently acquired by US-based RPM Performance Coatings Group. To respond to the acquisition and on its 40th UK trading anniversary, it was decided to give the Kemtile brand a complete refresh.

The new brand becomes a division of Stonhard – this brand endorsement carries years of flooring experience and a gateway to new UK markets where the Stonhard brand is strong.  As such the new marque uses the Stonhard blue.

The new branding was developed to better reflect Kemtile as a provider of both tiled and resin floors and help instill brand confidence as the business moves into new sectors.

The project included new logo, brand guidelines, vehicle liveries and print materials.