We were asked by this UK based manufacturer of dynamic and static mattresses to develop a new brand and e-commerce website targeting the home care and nursing home market.
The brand has been created from a standing start so naming the business, logo design and brand creation were all included. Instilled produced all product photography and illustration work as well as the design, build and hosting of a full e-commerce website.
The logo is a bespoke serif logo font working alongside the flying Nightingale bird icon designed to helps communicate the responsive ‘from click to customer’ nature of the service offer.
The E-commerce solution.
The website incorporates a user sales funnel, online payment processing, stock management, automated ordering and shipping processing. The focus of the business is providing a customer-focused e-commerce solution for those sourcing products for the care and residential home markets, or indeed private individuals.
The site build includes:
- Custom WordPress Theme
- WooCommerce Integration with custom templates
Product and payment gateway integration
- Custom Plugins for WooCommerce functionality
- Product addons and bulk discounts
- Custom emails and abandoned cart
- Automatic creation of invoices and packing slips
- Wholesale customer discounts and credit payments
- Live chat integration via Tawk.to
- Training, Hosting, support and website management
All product imagery was developed working with the technical director, photographers and illustrators to ensure the benefits of each mattress was accurate and clearly communicated in or help the sales process.
“Our brief was simple. Develop a new brand that reflects the high quality of the products we manufacture. Then create a user-friendly eCommerce website to build customer confidence in the new brand. On top of that the website needed to be fully automated incorporating a user sales funnel, online payment processing, stock management, automated ordering and shipping processing. Instilled delivered without a single issue, on time, too budget and beyond our expectations. The ongoing support is also a big help and I have no problem in recommending the Instilled team.”
Director. Nightingale Care Supplies