Our brief was to design and build a new brand and website for tech business Proximity Futures. This Leicestershire based business collate and analysis data detailing individual movements within town centres.
With the current state of British high streets the information provided by Proximity Futures products is critical in helping revive town centres. Users to their services include retailers, developers, events providers, Business Improvement Districts and tourist Attractions.
We were asked to create the branding from Proximity futures and align their suit of products including Elephant Wifi, Geo-Sense, Enviro-Sense and Parking Sense.
The new logo set out to establish Prpximity Futures as a dynamic business at the cutting edge of technology. The four sub-brands need to visual ‘relate’ to the Proximity brand but retain some personality of their own.
The iconography of the logo represents the movement of people within an area. Secondary graphics were established to give depth to the brand assets.
Part of the project was a new WordPress website