Speed Ovens. Brand creation and brand development.
Rapidchef launched in the March if this year (2018). In the previous December we were approached by the management team and asked to research a name for a new range of high speed ovens, develop a brand and create all the marketing materials needed to launch this new product into the British market.
We worked closely with the management team initially spending time to understanding the product benefits, target audiences and the competitors. After naming the speed ovens ‘Rapidchef’ we set about designing the branding. Our target audience are independent and small chain cafe owners. We created a logo font – based on a 1950 typeface we have recut the font to ensure it became contemporary and distinctive. Brand basics were then established : colour and font palettes, secondary branding elements, photography, tone of voice and from these a set of brand guidelines was produced.
The project so far has included the Rapidchef website www.rapidchef.co.uk and numerous data-sheets, brochures and product manuals.
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