This British manufacturing business asked Instilled to completely redesign their website, add e-commerce functionality and update their branding. Based in Kent Transcover are the largest manufactures of Commercial Vehicle sheeting systems in Europe and sell their products around the world.
After spending time gaining a good understanding of the products, services and history of Transcover, we designed and built a WordPress platform to allow the company to better communicate the benefits of their products. Part of this process was done by updating the branding and establishing a new layer of secondary brand elements to support the existing logo and instill further customer confidence to the brand.
The original Transcover website contained a huge amount of information which was mainly located on the ‘Home’ page. We created new individual product pages in order for the site to be more user-friendly and allow users to find the content with ease and enable individual SEO optimisation for products which was not possible with the old site.
We defined product information more clearly by adding a short video of each product and included ‘further information’ downloads. Importantly the website makes to easy for potential customers to get in touch with ‘Calls to action’ throughout the website.
We also built a full e-commerce shop allowing customers to order and buy spare parts. This was designed and built so that Transcover themselves can manage and amend all aspects of this fully categorised shop.
The posting of all news items on the company social media channels was automated, so encouraging social media users to visit the website and engage with the site content and get in touch with the sales team.