Crystal & Son eCommerce Website Design in Killingworth
Crystal & Son is a long-established supplier of bingo equipment and Working Men’s Clubs supplies based in Killingworth, North Tyneside, serving customers throughout the North East and beyond through its eCommerce website.
We were asked to redevelop the company’s dated online store into a modern, reliable platform that could support ongoing sales, improve usability and provide a smoother experience for both customers and administrators.
The new website offers a clearer product structure, improved performance and a more robust technical foundation, helping Crystal & Son continue trading online with confidence from its North East base.
The existing Crystal & Son website was showing its age and relied on outdated plugins that were no longer functioning correctly, creating issues with stability, security, and ongoing maintenance. As an active WooCommerce site, it was essential that the redevelopment caused minimal disruption to day-to-day trading.
We rebuilt the website on a staging server using up-to-date, future-proof methods, removing reliance on unsupported plugins while retaining all the core functionality. Existing customers and order data were then carefully migrated to the new site, ensuring continuity and allowing the old and new systems to remain in sync during the redevelopment process. Additionally, we restructured the shipping options and coupons to make the checkout process clearer for customers while giving the business more control over promotions and delivery costs.
We also created structured templates for products, content pages, and blog posts, making the site easier to manage and scale over time. SEO was protected through the implementation of correct 301 redirects, while performance improvements resulted in a faster, more responsive shopping experience.
The result is a stable, scalable eCommerce website that supports Crystal & Son’s ongoing growth and makes it easier for customers to browse and buy products. For an established business based in Killingworth and serving customers across the North East, the new platform provides a much stronger foundation for managing and growing online sales.
The project also adds to our experience of delivering eCommerce and WordPress websites for established businesses across North Tyneside, Newcastle and the wider North East, combining the flexibility of WooCommerce with a website built around the practical requirements of the business.
