Brochure website for LSF Renewables

The brand

AI can produce a promising logo idea, but it rarely produces a brand that works in the real world. We began by reviewing and refining Louis’s AI-generated logo and visual assets, tightening the details so the mark looks crisp and professional at every size. We then built a full identity around it: a cohesive colour palette, typography and an imagery style that feels modern, trustworthy and right for renewable energy. The identity was extended for use on the web, in print, on signage and across vehicle livery, so LSF Renewables looks the same on a homeowner’s driveway as it does on screen. Everything is set out in a practical brand style guide, giving Louis one clear reference for applying the brand consistently as the business grows.

The website

The new WordPress brochure website puts the brand to work. Homeowners and businesses comparing local installers need clear answers quickly, so the site is clean, fully responsive and easy to scan. The Services menu groups the offer in a way customers understand: Energy Solutions (solar panels, battery storage and EV chargers) and Home Comfort (air conditioning and heat pumps). NICEIC, MCS, OZEV and F-Gas accreditations sit straight under the homepage headline to build trust from the first second. A simple three-step “How It Works” section and a helpful FAQ answer common questions before they are asked. Most importantly, every page leads to an enquiry, with “Arrange a callback” always in view and quick routes to book a home survey.