When Jane Fisher Associates approached Instilled to develop the branding and WordPress website for Fresh Perspectives — new management and personal development initiative — we saw a unique opportunity to blend professional polish with the grounding power of nature.
Instilled was tasked with the full brand build for Fresh Perspectives and a rebrand for Jane Fisher Associates. Inspired by the concept of “Netwalks” the brand needed to reflect JFA’s ethos: thoughtful, reflective, and grounded in genuine human connection—while still maintaining the credibility of a professional services firm.
Early conversations circled around the language and visual cues of landscapes. We explored how metaphors drawn from nature—paths, viewpoints, horizons—could serve as powerful storytelling tools, without tipping into clichés or confusion with the outdoor leisure sector. The result was a brand direction that balances professional clarity with a sense of calm and perspective.
The website uses the new branding foundations to create a responsive site that works beautifully across all devices. From homepage to blog, we’ve focused on layouts that feel intuitive, inspiring, and on-brand. Fresh Perspectives isn’t just a service—it’s a mindset. And we’re proud to help bring it to life.
