Perpetual 10 Rebrand and Website
We worked with Perpetual 10, the Manchester SEO and digital marketing agency, to deliver a complete rebrand and a new WordPress website. Perpetual 10 helps businesses across the UK grow through SEO, GEO and PPC. They needed a brand that showed what makes them different: search performance that never stands still.
The brand
Our work began with Perpetual 10’s identity. The new logo is based on Leonardo da Vinci’s sketches of a perpetual motion machine: wheels and weights designed to keep turning forever. We redrew the idea as a clean, modern mark that captures what Perpetual 10 does.
Good SEO and GEO are never one-off jobs. Search engines and AI platforms keep changing, so Perpetual 10 keeps working to keep its clients visible. The mark puts that constant motion at the centre of the brand, and it is simple enough to work everywhere from a website header to a social profile.
The website
The new WordPress website carries the brand through a clean, modern layout with plenty of space, clear headings and strong calls to action. The menus do a lot of the work. On desktop, the Our Services menu brings SEO, GEO, PPC, Technical SEO, Content Marketing, Digital PR and more into one view. The Sectors menu lets accountants, dentists, plumbers, IFAs and other trades go straight to a page written for them.
Case studies sit inside the menus, so proof is always one click away, and a Get Started button stays in view. On mobile, the menu is regrouped for smaller screens so visitors can still find their service or sector quickly. Headline results, such as up to 710% return on ad spend and over 652% organic traffic growth, appear early to build trust, and every page leads towards a free SEO audit.
The use of a galloping horse is used within the branding to help further highlight the idea of perpetual motion…
Instilled services provided for Perpetual 10 Rebrand and Website:
We’ve been so impressed with the work the team at Instilled did on our new site. Super quick turnaround, amazing design, they even picked out some great images and helped transfer over all our existing copy to the new site. Without a doubt the best web designers we’ve ever worked with!!!
Peter Hall MD Perpetual 10
